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We all grow up (unfortunately). Universal Parks and Resorts newest campaign plays on the idea that every kid needs space to "Grow Bolder." David & Goliath said goodbye to traditional theme park advertising for a move toward the unconventional. "Now more than ever kids are growing up fast, and we wanted to be a part of that growth," said David Angelo, founder and chairman of David & Goliath. "But instead of telling kids ‘you don’t have to grow up,’ we let them speak for themselves. We see fearless kids boldly challenging themselves in the most cinematic way." The spot aired over the last week of the Winter Olympics on NBC.