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Kids Company, the charity for vulnerable children, has released a campaign aimed at enacting political change. Abbott Mead Vickers BBDO created a cinema and online spot that will be supported by radio, social media, outdoor and press executions. The film features a voiceover by a child, who talks about where she lives and plays, accompanied by slum-like images. It then makes the point that politicians aren’t doing enough to improve the lives of vulnerable children. The work was written by Toby Allen, art directed by Jim Hilson and directed by Chris Palmer through Gorgeous.