The Pentland Group-owned business has traditionally relied on word of mouth and PR, but it is now seeking to increase its marketing spend. The selection process is being handled by the AAR.
Earlier this year Kickers opened its first concept store, designed by Dalziel & Pow, in the Gateshead Metro Centre (Marketing, 27 April).
Pentland Group's Speedo brand was reported to be considering activity to move beyond the high-performance swimwear market and grow its share of the leisure market. The brand's pan-European advertising is currently handled by Fallon.
Pentland's other brands include Ellesse, Berghaus and sports footwear brand KangaRoos.
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