Motoring brand Kia Cars UK is tying in an overhaul of its site
(www.kia.uk.com) with the launch of three new models. The firm, which is
franchised in the UK to MCL Group from Hyundai-owned Kia Motors in
Korea, will showcase the new Magentis, Mentor and Rio models on the site
over the summer.
Both the Magentis and the Mentor will feature when the new site goes
live at the beginning of July, and the Rio will be added later on.
Bristol-based agency TigerRedi has been given the job of overhauling the
site.
Ben Saul, director of TigerRedi, explained that the site's final look
was being discussed with Kia Cars' UK chiefs, but that it would have a
new appearance and feel and feature the company's eight UK models. "The
client wants to take the site forward quickly," he said.
Hannah Mullis, marketing assistant of Kia Cars UK, said the site would
offer information on financing and the company's responsible motoring
campaign encouraging drivers to take fewer short journeys.
"This time we have been given a bigger budget to produce the site," she
said
She added that the company was also keen to add an e-shop selling
Kia-branded clothing.
TigerRedi's Saul said the site would continue to grow after its
unveiling in July, with a dealer-locator service possibly being added
later in the summer.
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