The campaign, launching this week, features a television ad shot in an actual KFC kitchen and demonstrates how products such as the KFC Original Recipe chicken are prepared in store - which are hand-breaded by cooks in each store, every day. The 30-second ad features a chef discussing the importance of fresh ingredients, and highlighting the batches of fresh chicken that arrive every morning.
A series of print advertisements will highlight KFC's commitment to freshly prepared, farm assured, grade A chicken from the same leading UK suppliers used by Britain's major supermarkets.
Created Bartle Bogle Hegarty, the ad is shot in a naturalistic, documentary style.
Jennelle Tilling, vice-president of marketing, KFC UK and Ireland, said, ‘We know freshness and quality are increasingly important to the British consumer, so it's great to do a campaign that lets them in on our secret to great tasting chicken - quality ingredients, freshly prepared.'
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