LONDON - Fast-food chain KFC will operate eight Halal-only outlets in London with the aim of broadening the brand's appeal to Muslim customers.
The eateries will only sell chicken products that have been approved by the Halal Food Authority.
The trial stores are located in areas with large Muslim populations, including Forest Gate, West Ham and Tottenham.
If successful, the scheme could be extended throughout the UK.
KFC is the latest fast food chain to introduce a Halal-only menu. In February, Domino's pizza launched a Halal branch in Birmingham.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)