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KFC's new TV ad pits friends against each other in a Mr & Mrs-style quiz for the chance to fill their KFC bucket with chicken.

Bartle Bogle Hegarty created the campaign, and searched for real best friends across the country to take part in the filming. The TV campaign comprises five executions, which began airing on TV on 14 November. In addition to the TV spot, the campaign includes an online version of the quiz, and selected KFC restaurants will also give customers the chance to play the game for real.