KFC rolls out Krushems nationally with BBH-created ad campaign

Fast Food

Jeremy Lee

March 15, 2010

How long?

1 minute

KFC rolls out Krushems nationally with BBH-created ad campaign

LONDON - KFC is rolling out its Krushems milkshake range across the UK and supporting the push with an ad campaign created by Bartle Bogle Hegarty (BBH).

The fast food company trialled the range last year as part of a drive to expand its offering to young people.

The range comprises four different flavours – Oreo, Strawberry Shortcake, Maltesers and Caramel Crunch.

The creative idea for the ad is based around love, specifically expressed as "You never forget your first Krushem".

The TV ad, which breaks tonight, articulates this idea using teenaged characters checking out their ultimate crush and set to the tune of the 'Can't Take My Eyes Off of You'.

It is being supported by a large format outdoor campaign.

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