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Bartle Bogle Hegarty has created a sentimental TV ad promoting KFC's pulled chicken products. The spot, which is set in a southern US state, tells the story of a young man who spends months trying to attract the attentions of a girl he sees on the bus. It was created by Matt Moreland, Chris Clarke, Mads Mardahl and Anders Wendel, and directed by Benito Montorio through Blink.