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Kettle Chips has released a 40-second TV ad as part of its "for the love of craft" campaign. The ad, created by 101, is the brand's first TV spot for three years and features a group of craftspeople making a table, glasses, decorations and everything else needed to host a feast. It points to the care and attention that goes into making Kettle Chips. The work was created by Tim Donald and Misha Newby, and directed by Joanna Bailey through Bare Films.