Pack will work across the agency’s beauty and lifestyle portfolio, which includes brands such as Procter & Gamble and Benefit Cosmetics, as well as Pantene Pro-V, which will be her primary focus.
She will be responsible for strategic planning as well as the creative development of multi-market campaigns for through-the-line initiatives alongside agency partners.
While at Ketchum, Pack developed global campaigns for a series of high profile brands including Oral-B, which sits under the Procter & Gamble umbrella, and led activity for KFC, Uncle Ben’s and Mr. Kipling.
Helena Bloomer, managing director of Devries Slam said: "As we continue our exciting growth trajectory, we are committed to continuously strengthening Devries Slam’s offering to ensure we have the best people with the right skills to deliver above and beyond for our clients.
"Daisy brings with her a wealth of knowledge and experience which will further advance our agency’s expertise and credentials within the beauty sector."
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