Kerrygold "The wetter the weather, the better the butter" by Karmarama

Kerrygold's TV ad is set in the wettest place in Ireland.

That, you may think, would make the people who live there rather miserable.

Not so. These damp inhabitants are a cheerful bunch because they know the wetter the weather, the greener the grass, the happier the cows and the better the butter.