Under the £60,000 deal, brokered by Target Media and Bauer Media's Radio Strategy and Solutions team, Kerrang! Radio stations will run a competition offering listeners the chance to win a zero-gravity flight in the US.
The competition, which starts tomorrow (2 October), requires listeners to compete in a 24-hour endurance task where they will be subjected to ‘sensory deprivation challenges'.
‘The interactive nature of the competition will provide talkability around the theatrical release of Pandorum with Kerrang!'s perfect target audience,' said Lisa James at Target Media.
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