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Kenwood has introduced the new brand positioning "Anything is possible with a Kenwood" in a global campaign. JWT London created print work for lifestyle and cooking magazines in the UK, which is part of a wider integrated campaign that will run across 15 markets in Europe, South Africa, the Middle East and North America. The UK print ads include pictures of basic ingredients along with names of dishes they could be turned into. At the bottom of the executions, copy explains that a Kenwood Kitchen Machine can help you make almost anything. The work was written by Bill Hartley, art directed by Giles Hepworth and shot by Kevin Summers through Wyatt Clarke & Jones.