The revamp, handled by design agency flb, places more emphasis on product images, with 'heroic' photography intended to achieve greater on-shelf standout.
The Kenwood logo will also be given greater prominence through bigger text and a more central positioning.
Mark Welch, director of product marketing at Kenwood, said the brand was looking for a visually powerful identity that would develop a consistent, strong, family feel across the range.
The packaging will roll out to retailers later this month.
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