Kenwood mixer campaign leverages home cooking trend

LONDON - Electrical appliances manufacturer Kenwood is launching a national press campaign for its food blenders to capitalise on the growing number of people cooking at home to beat the credit crunch.

Kenwood mixer
Kenwood mixer

The campaign, created by Mather Communications, will run from the beginning of March to the end of April and will appear in food and style magazines to tap into the Easter peak period for buying small domestic appliances.  

Each ad will focus on one of its Kenwood Chef or kMix products to emphasise its design aesthetic and performance and will include a special offer. 

Last year Kenwood sponsored Kenwood Glamour Puds, a new TV programme, on the Discovery Channel, which starred ‘cake maker to the stars' Eric Lanlard.

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