The Noise Next Door troupe, restyled as The Bright Tones of Kenco Millicano Sunlight Blend for the campaign, are veterans of the Edinburgh Fringe and one of the UK’s most sought after comedy club headliners.
With the strapline ‘Instantly Brighten Your Day’, the five comedians will be trying to do just that, by making up songs about people’s lives, tweets and messages for eight hours non-stop, completely on the spot.
The continuous performance will take place on Wednesday 7 May, between 9.30am and 5.30pm, live-streamed through the campaign microsite. During this time, anyone can tell The Bright Tones about their day, using the #brightenmyday hashtag on Twitter or by submitting a message on the website, for the chance to have their words turned into a spontaneous comedy song.
Emily Woodward-Smith, brand manager at Kenco, said: "We think the band represents the Kenco Millicano Sunlight Blend brilliantly – they will brighten everyone’s day instantly, just like the bright new flavours of the coffee itself"
Creative agency Proximity London devised the campaign strategy from idea to execution, including video production, digital activation and web design. Other agencies involved in the campaign include PHD, Golin Harris, JWT and ARC.
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