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Creative director
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Ken Livingstone 'fare deal' by BETC London
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Agency
BETC London -
Sector
Agencies, Government / Non-profit and Political parties
Ken Livingstone, the Labour Party candidate for London Mayor, is promising a 'fare deal' for public transport users in a new advertising campaign.
The campaign, created by new advertising agency BETC London, is inspired by Transport for London’s own warning posters.
It is part of an ongoing series of ads planned by BETC London in the run-up to the mayoral election on Thursday 3 May, 2012.