LONDON - Kellogg's will burn its logo on to individual Corn Flakes as a stamp of authenticity in a move that takes the word branding literally.
According to various reports, Kellogg's will trial the process before considering whether to roll out the branding into each box.
Helen Lyons, a Kellogg's spokeswomen, said: 'There has been an increase in the number of own brands trying to capitalise on the popularity of Kellogg's Corn Flakes. We're constantly looking at new ways to reaffirm this and giving our golden falkes of corn an official stamp of approval could be the answer'.
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