Kellogg’s and Leo Burnett on why they ‘backed the bird’ in latest rebrand

±±¾©Èü³µpk10 speaks to Jenn Carkner, vice-president Kellogg’s Cereal, Mark Elwood, chief creative officer at Leo Burnett UK, and Framestore’s Mike McGee and Jonni Isaacs about the making of Kellogg’s fresh brand identity, starring Cornelius the Cockerel.

by Charlotte Rawlings

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