Kellogg’s Corn Flakes is taking a different approach to mornings in
a new execution of its current ’Wake Up’ campaign, which aims to drive
home the perception of the cereal as the essential breakfast food.
The new ad, ’Dawn of Man’, mimics the evolution of man, as the character
becomes ’awake’ by eating his Corn Flakes. According to Kellogg, this is
designed to be ’more realistic’ than ads showing people leaping out of
bed early in the morning. The ad was directed by Roger Woodburn, who was
responsible for the famous ’Dambusters’ ad for Carling. Creative for
Corn Flakes is through J Walter Thompson with media handled by
MindShare.
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