LONDON - Kellogg is producing a special-edition Corn Flakes pack to mark the brand's 100th anniversary.
The packs, which have been developed in-house, will be rolled out in April.
As part of the centenary celebrations, Kellogg is running an on-pack promotion that replicates one it ran 50 years ago. The activity offers consumers tokens that can be exchanged for a collectable mini Kellogg van.
The anniversary celebrations will be supported by an ad campaign through JWT, which breaks in April.
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