LONDON (Brand Republic) – Cereal giant Kellogg has handed over its US advertising account from WPP-owned J Walter Thompson to B|Com3’s Leo Burnett.
The transition will happen over the next few months and will apply to major brands including Kellogg’s Corn Flakes, Honey Crunch Corn Flakes and Special K.
JWT will continue to manage major businesses for Kellogg International in Asia-Pacific, Canada, Europe and Latin America. Burrell Communications Group will continue to work with Kellogg in the US.
The Kellogg Company is the world’s leading producer of cereal and convenience foods with sales of nearly $7bn (£4.8bn).