The promotion aims to drive women interested in lifestyle issues to a dedicated website focusing on fashion and beauty, food, interior design, salsa dancing and travel.
Visitors to the site are able to download a discount coupon for the cereal and answer a selection of questions about their personal tastes to be entered into prize draw to win a holiday worth 拢2,000.
The campaign also includes advertorials in Marie Claire, In Style, Essentials and Now magazines, which will include competitions, a survey and a cut-out coupon towards the price of a box of Special K.
The survey is also being given out by Office Angels staff and the British Association of Beauty Therapy and Cosmetology members to their customers together with sample packs of Special K Red Berries.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .