The collaboration means Keith Prowse clients can now expect to benefit from a ‘one-stop service' for all types of events, not just sporting and cultural hospitality.
Shopping trips to New York, private screenings of Harry Potter and World Cup matches, along with X Factor-style team-building events, are just some of the ideas in the pipeline.
"As we emerge from a recession, the corporate market is looking for creative solutions for events such as parties, press launches and conferences," said Keith Prowse marketing manager Ted Walker.
"This partnership allows us to offer a turn-key, one-stop solution for our customers that perfectly complements our sporting and cultural hospitality events business."
Beyond Events will remain independent and continue to work with its own clients.
Its director Kate Kassar said: "Bespoke events require a very different approach from off-the-shelf hospitality packages. We are a boutique that has to think differently on each individual project to ensure a truly creative, made-to-measure event. This, coupled with Keith Prowse's large-scale coverage of the market, is reaping rewards for both companies already."
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