In her new role, Lee will be charged with driving Gravity Road’s new-business efforts and maintaining relationships with its existing clients. Her arrival will allow Boyd and Eaves to focus on creative strategy and innovation.
Lee became the managing director at Leo Burnett London in April and also acted as the group marketing director. Before joining Leo Burnett in 2007, she worked at Bartle Bogle Hegarty and Saatchi & Saatchi.
Gravity Road has also hired Pete Conolly, a former creative director at Goodby Silverstein & Partners in San Francisco and creative partner at Dare, to lead its creative work and develop its international proposition.
Since leaving Dare earlier this year, Conolly has been working as a freelance creative director at Gravity Road.
Eaves said: "The Gravity Road model is different and we are not trying to recreate a traditional agency. But, because of our backgrounds, we recognise the best bits of big agencies. Katie and Pete are the embodiment of that."
Boyd added: "Finding partners to join and grow our culture has been key for our next stage of growth."Gravity Road, which now has 50 staff, works with brands including Bacardi, Cadbury, Sainsbury’s and ITV, as well as managing its own YouTube channel network and developing TV programmes.
Lee said: "This industry is changing and the task ahead for agencies and clients is a complex one. Gravity Road is an entirely new breed of agency built for the future."
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