Coty Beauty said it will unveil a range of brand extension in spring 2007. Specifically developed for a "Generation Y" audience, which will feature new younger models for which Rimmel has been holding casting calls in the capital.
In a statement, Coty said: "Selected in 2001 for her London background and her unique personal style and beauty, Moss has been a strong driver of the Rimmel London line.
"Kate Moss delivers a distinctive type of beauty that is both inspirational and attainable to Rimmel. She is a terrific model for the mainstream cosmetic line and she will continue to represent the brand.
"While Rimmel London continues to experience success with Moss, Coty Beauty will unveil a brand extension this spring. Specifically developed for a "Generation Y" audience, Rimmel Underground exudes youthful fun and sexiness. Rimmel Underground will tap into the youth market arena featuring a variety of young models via print advertising and extensive online efforts."
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