Cairns' most recent role was as chief executive at upmarket baby food brand Plum Baby, until its sale to private equity firm Darwin at the end of May. He previously held senior marketing roles at Unilever.
The recruitment of Cairns is driven by the desire of Kallo, which owns the Whole Earth brand as well as Kallo Rice Cakes and Stock Cubes, to improve its marketing output.
In addition to his role on the branded food business, Cairns will also head the health food wholesaler Tree of Life for Kallo's Dutch parent company, Royal Wessanen NV.
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