To be unveiled on 1 June, the 10ft x 20ft ‘Calm and Colour’ billboard will take in Westminster, Greenwich and Hackney, and has been created by the snack brand alongside illustrator of BBC’s Sherlock Colouring In Book and Marvel Comics, Mike Collins.
The three locations were chosen due to the fact they are deemed the most stressed boroughs of London, according to recently published findings in a Office for National Statistics survey on personal wellbeing.
As well as encouraging busy Londoners to take a break from their hectic schedules with the chance to help produce a bit of art, Kabuto will also be serving up portions of its hot noodle pots for lunch.
Crispin Buck, founder, Kabuto Noodles, explained: "Kabuto Noodle and Rice pots are all about helping people reclaim their lunch break while still enjoying something hot, tasty and filling.
We can’t wait to serve up hot Kabuto Noodles to busy Londoners and offer them a really convenient lunch and an unusual lunchtime activity to help them make the most of their lunch break."
Collins added: "Colouring in is a great activity to help get rid of stress and clear the mind. Focusing on simple actions really helps the brain let go of worries and anxiety, and the end result also looks great."
Londoners can also request a visit from the billboard (including a free hot lunch) by tweeting @KabutoNoodles explaining why they need to reclaim their lunch break, from tomorrow 25 May.
Earlier this year as part of the London Games Festival.
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