The business will be run out of JWT Singapore, which will create campaigns for the Europe, the US and Australia. The agency won the business following a pitch process involving more than 20 agencies and which began in January.
Frank Bauer, the chief executive of JWT Singapore, said: "Our entire team is humbled and thrilled. Singapore is a world-class country that embodies the best of Asia’s beauty and diversity."
In January, JWT Singapore was hired to handle the advertising for the Changi Airport Group.
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