The chief executive's role at JWT has been vacant since the beginning of this year when the former incumbent Alison Burns left to take on the role of global client services director at JWT's New York office.
Reporting to Toby Hoare, chairman and CEO of JWT Europe, Hayward will be responsible for the JWT Group in the UK where he will oversee and help to develop the group's integrated proposition. His stated priority is long-term creative brand building.
During his tenure at 180 Hayward helped launch the ‘Impossible is Nothing' campaign for Adidas. He originally joined JWT London in 1987 as a graduate trainee, eventually moving to JWT Barcelona as an account director in 1990. This was followed by a move to WCRS and then to Wieden + Kennedy Amsterdam where he worked on the Nike account.
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