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In its second year of The X Factor sponsorship Just Eat got real chefs and delivery drivers to audition to perform in these idents.

The spots showcase locations such as a theatrical setting of a Chinese street food market and a supersized pizza box used as a stage, where the people who usually cook, serve and deliver takeaways sing along to pop classics. The campaign was created by Vicki Murfitt and Paul Crump and directed by Henry Scholfield through Caviar.