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This might be one of the most bizarre football ads ever.

Just Eat has launched its summer campaign to get the nation ordering takeaways during the World Cup. To celebrate the quintessentially British love of questionable memorabilia, the brand is offering limited edition commemorative football plates, with quirky designs paying homage to football greats and iconic sporting moments. An online film shows football legend John Barnes having his face repeatedly licked, and subsequent ads will feature Italian international Gianfranco Zola. Just Eat has also partnered with TalkSport to be the official takeaway partner of the station’s Fifa World Cup coverage. The campaign was created by Mat Joiner and Rory McCaskill at Dark Horses and directed by Ben Green through Mindseye.