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Just Eat "boot camp" by VCCP
Just Eat, the online takeaway food ordering service, has released two TV spots as part of its "don't cook, Just Eat" campaign.
The ads, by VCCP, show the brand ambassador Mr Mozzarella training his crew of takeaway chefs to save the nation from the tyranny of home cooking at an anti-cooking boot camp in the desert. In the process, the chefs blow up cookers, steamroller pots and learn to snatch grocery bags. The campaign also includes online and Facebook activity.It was written and art directed by Martin Galton, and directed by David Kerr through Hotspur & Argyle.