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Hotel chain Jurys Inn is introducing the brand's new proposition, "Stay happy", in its TV campaign launching this week.

The film by Havas London tells the story of a lonely luggage trolley who finally finds happiness at a Jurys Inn hotel.

The multi-media campaign is running across VoD, digital, social (including Facebook, Instagram and YouTube), CRM and in-hotel activity.

Jurys Inn plan to spend £2m over the campaign period.