Simplicity at its best as Purity Soft Drinks redesigns its product by taking the brand name JuiceBurst and "putting an idea behind it".
Artem, a special effects company behind the Olympic opening ceremony, filmed the fruit being blown up at high speed for the redesign, while augmented reality elements allow people to watch the fruit bursting on their smartphones.
Brand: JuiceBurst
Client: Jon Evans, marketing director for Purity Soft Drinks
Agency: Williams Murray Hamm
Creative: Garrick Hamm
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register Now