Joyce, who started his career in 2002 as an account manager for Carat, has returned to First Radio Sales after working there between 2005 and 2006.
After a brief spell at Booth Lockett Makin in late 2006, Joyce has rejoined First Radio Sales, which is owned by UTV and The Local Radio Company, to work on radio sales with independent agencies.
Elsewhere at First Radio, Nathalie Morales, Michelle Blake and Meryl Whitcomb have all been hired as planners.