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Brewery Joseph Holt has designed a glass worth stealing for its latest campaign.

Playing on Manchester’s beloved buzzing mascot, Joseph Holt has launched a black-striped bee glass to spark pride among sesh-loving locals. The brand hopes the glass will showcase the roots of its Manchester-based brews, which have been a staple of the region since 1849.

The glasses are available to buy as a limited-edition collector’s item, which the brand hopes will appeal to the ale-drinking millennial market.

The work was created by Aron Sidhu and Steven Lownes.