The busty model and staple of gossip pages has said in an interview: "I won't be conscious of getting my kit off. I'll be getting everything out, I'll be in my birthday suit." Bookies have already made her the favourite to be the first to go topless.
Jordan is one of 10 celebrities who will be stripped of their usual privileges and comforts when they enter the jungle in Australia on Monday. She has already become the most talked about contestant by demanding to be paid £100,000 for the 10-day series -- twice the usual fee of £50,000.
She has vowed to show the public her normal side. In an interview with Teletext, she said: "I think people will be surprised to see I am down to earth, normal, but I don't know how I'm going to act in there because I haven't been in that situation before."
Jordan is joined by former Sex Pistols frontman John Lydon and ex-Liverpool and Tottenham footballer Neil Ruddock, who are the current favourites to win. Rivalling Jordan in the blonde bombshell stakes will be ex-Atomic Kitten singer Kerry Katona and Alex Best, estranged wife of George Best.
Former BBC royal correspondent Jennie Bond and athlete Diane Modhal round out the list of female competitors. The rest of the men are DJ Mike Read, Lord Brockett and the Nineties popstar Peter Andre.
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