The project is being handled by the WPP agency's non-traditional marketing unit, MediaCom Beyond Advertising, which was formed in April from the ashes of digital operation Media.Com.
For the past two months, MBA has been developing Jongleurs online marketing strategy, search optimisation and content where necessary.
Plans include broadcasting live web streams from Jongleurs venues, with some content and added-value features being made available on a pay-per-view basis. The launch is also expected to boost footfall at the venues themselves.
The initiative is being led by Jongleurs co-founder John Davy and is set to soft launch with an initial focus on web and mobile platforms in September.
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