What Goldstone doesn’t know about food and drink marketing isn’t worth knowing. With experience at Kraft, Coca-Cola, PepsiCo and Premier Foods (where he was responsible for the "Go on, lad" Hovis ad), his move to Unilever in 2013 seemed logical.
There Goldstone’s hand has been most evident in changes to Flora, which had been underperforming – reintroducing its original flavour (after consumers rejected a reformulation) and the sunflower motif.
While Keith Weed and Marc Mathieu are more senior at Unilever, Goldstone’s spending power would be the envy of many on the list.