Johnnie Walker and Michter's whiskies feature in Shoreditch masterclasses

Whisky brands including American Whisky Michter's and Johnnie Walker are the focus for Whisky masterclasses at the Strongroom Bar & Kitchen in Shoreditch.

Johnnie Walker and Michter's whiskies feature in Shoreditch masterclasses.
Johnnie Walker and Michter's whiskies feature in Shoreditch masterclasses.

On the eve of Thanksgiving tonight (23 November), the bar will hold an in depth discussion on the American brand Michter's Whiskey range. Consumers will get the chance to try  Michter's Bourbon, Rye, Sour Mash and American Whiskey.

They will learn about the provenance behind the whiskies as well as getting to taste the tipples. Consumers will also get the chance to learn how to make and drink a Mint Julep.

On Wednesday 30 November there is a Chocolate and Whisky Masterclass at the same venue, featuring whisky brand Johnnie Walker. The event will see four different whiskies tasted, which will be paired with different flavours of chocolate.

The four whiskies tasted include Johnnie Walker Black, Singleton 12, Talisker Port Ruighe and Lagavulin 16.

The events are part of a series of We Love Whisky Wednesday's that the venue runs using a range of branded whiskies.

This week, Diageo-owned brand launched a 360° virtual reality (VR) experience in the US that features a drink driving crash.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, .

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now