Johnnie Walker has become the first advertiser to use JC Decaux's
new network of giant posters called 'The Difference'.
Guinness UDV's premium whisky has booked all five sites in London from
the end of October until mid-November.
The booking was made by account executive Emma Derbyshire and buying
director Colin Bundock at outdoor specialist IPM, with media planning
through Henry Daglish, client communications director at Carat.
The creative features a quote from adventurer and explorer Norman
Vaughan, which starts 'Dream Big' - in a tactical tie-in with the scale
of the billboard itself.
The Difference billboards measure 60ftx15ft, are back-lit and printed on
one seamless piece of vinyl.
The sites are situated at high-impact, high-traffic locations in the
heart of the City and on arterial roads leading into London.
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