The project, which is at the concept stage, is headed by ScotCo powerbrands development manager Cara Chambers and will involve the launch of a range to be sold in the off-trade. It would be the first time a brewer has extended one of its brands in this way.
'No Nonsense' has dominated brand marketing for John Smith's, the UK's leading ale brand, for several years. Its current ads, created by TBWA/London using comedian Peter Kay, have attracted a cult following.
The initiative forms part of a wider push by ScotCo to position its beer brands as an ideal accompaniment to food. Its rival Coors launched a similar strategy, 'Reverence', last year to promote beer as a natural, quality product.
Research by NFO Infratest Alcovision shows that food occasions represent the fastest-growing sector of the drinks market.
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