John Smith's 'no nonsense' by TBWA\London

John Smith's 'no nonsense'
John Smith's 'no nonsense'

Comedian Peter Kay has reprised his role as John Smith's 'No Nonsense man' for the first time in five years as the campaign re-launches.

The ad shows Kay out with friends when his plain-speaking honesty brings a playful conversation about his ‘dream date' comes to an amusing and unexpected conclusion.