John Lewis & Partners "The boy and the piano" by Adam & Eve/DDB

The 10th John Lewis Christmas ad from Adam & Eve/DDB follows the life of Elton John in reverse chronological order as the singer, who is embarking on a farewell tour, remembers the gift of the piano as a boy that started everything.

Directed by Seb Edwards, the film features five actors portraying younger versions of John, alongside the man himself. It is the second John Lewis Christmas ad to feature Your Song, following 2010's "A tribute to givers".

Credits

Customer director
Marketing director
Head of brand and social marketing
Senior brand marketing manager
Brand marketing manager
Senior social manager
Chief creative officer
Group executive creative director
Executive creative directors
Art director
Copywriter
Chief executive
Chief production officer
Managing partner
Business director
Account director
Account manager
Executive strategy director
Senior planner
Senior producer
Assistant producer
Digital producer
Project manager
Interactive partner
Social media director
Senior content planner
Head of integrated production
Legal counsel
Media company
Chief executive
Executive director and head of planning
Head of retail
Client business director
Client account manager
Film
Production company
Director
Executive producer
Production manager
Production assistant
Director of photography
Production designer
Hair and make-up
Post-production company
MPC
VFX executive producer
VFX shoot supervisors
2D lead artist
3D lead artist
Colourist
Soundtrack name and composer
Performed by
Music supervision company
Sound design and mix and additional music production
Audio producer