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John Lewis & Partners has launched its first product-focused TV campaign outside the key Christmas and clearance periods.

Under the theme "Spring: we’ll help you style it", the ads feature more than 200 products from the department store’s beauty, fashion and home collections. 

It was created by Anna Whitaker and Bonnie Doman at Adam & Eve/DDB, directed by Lacey through Merman, and soundtracked by Just Move by Rayelle.