John Lewis "John Louis" by Adam & Eve/DDB

-
Advertiser
John Lewis -
Agency
Adam & Eve/DDB -
Sector
Retail brands
John Lewis, which represents everything proudly British, in fitting fashion welcomed the young prince into the world.
In a play on words, the Lewis in the brand's name was changed to Louis after the new Royal baby. The tactical ad was created by Edd Gold at Adam & Eve/DDB.