John Lewis enjoys record Christmas sales

LONDON - John Lewis has announced a record sales performance over the festive period, up 12.7% year-on-year.

John Lewis enjoys record Christmas sales

The John Lewis store posted its largest sales increases across its fashion and beauty range, with a 22% rise over the same period.

The store in 2009 also began heavily pushing its Home and Electricals offerings which includes launching a range of own-branded TVs and its first new shop format in two decades, focusing exclusively on the home sector.

As a result, Home sales rose 19.6%, with Electricals and Home Technology increasing by 11.4%.

Maureen Hinton, retail analyst at Verdict research, credited John Lewis' strong performance to its investment in a wide range of products that cater to consumer requirements in a downturn.

She said: "They offer a wide range of very appealing and relevant products, good value with a wide price architecture and excellent service, in attractive surroundings and are a trusted brand that will be here for many years to come."

John Lewis was also said to have benefited from competitors losing customers, with Hinton adding: "They are picking up sales from competitors -especially in the home related sectors where there have been a lot of casualties."

But the season's record sales were tempered by Andy Street, managing director of John Lewis, who warned that despite the results, there will be a "long slow recovery" over the course of 2010.

Waitrose meanwhile, also reported a strong Christmas performance, with total sales up 16.1% in the 13 weeks to 26 December.

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