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Lowe London's new press campaign for John Lewis homeware will launch in national newspaper weekend supplements on April 21. The campaign, comprising three colour double-page spreads, seeks to capture the spirit of spring as a time for new beginnings. Conceived by Johnny Leathers and George Prest of Lowe London, the three executions feature homeware items photographed at dawn with the English countryside as a dramatic backdrop. The campaign uses a warm, conversational tone of voice to describe the products and their prices.